Visionary: Dr Yashawant Kumar
We aim to touch every Indian at every price point and support India’s Paralympians and specially-abled athletes, providing free products for life.
Founded
2023
Team Size
8-10
Stage
Early Revenue
Business Model
B2C
"12× growth in 2024; sales doubled in 2025, 50,000+ customers with 30%+ repurchase rate, 4–5 hero products positioned to scale to ₹100 Cr annual revenue per SKU."
Transforms daily nutrition into crave-worthy experiences, ensuring high compliance with wellness routines.
TiE 50 – Most Promising Startup 2025; FI India Innovation Awards 2025 (Runner-up)